Content Marketing Foundations

silhouetted audience and artist on the stage at the concert

Need some help finding your people? ACCELERATE GROWTH BY DEVELOPING PERSONAS! Start practicing design thinking… what exactly is design thinking? BUYING CENTER: the group of people and factors that determine whether or not a purchase is made. ACQUISITION CHANNEL: the pathway(s) through which potential customers discover and interact with your products, services, or brand OPEN-ENDED […]

Why Content Marketing Is the Key to Success in 2023

person s hand with paints

Content marketing is a marketing technique for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. Its objective is to drive profitable customer action.  This key to mastering content marketing is realizing it is all about storytelling. Our attention is drawn to great stories. Content Marketing vs. Advertising […]