Define the happy path for your personas. Why do it? We use journey mapping as an exercise for determining a list of requirements for our
Month: December 2022
Does it Pay to Sell Through Social Media?
Social selling refers to businesses and individuals using social media to search, locate, and engage new customers. Social media presents professional opportunities and challenges for
Content Marketing Foundations
Need some help finding your people? ACCELERATE GROWTH BY DEVELOPING PERSONAS! Start practicing design thinking… what exactly is design thinking? BUYING CENTER: the group of
Why Content Marketing Is the Key to Success in 2023
Content marketing is a marketing technique for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. Its objective